Cuban Culture and Commerce: Constructive Engagement in Business Education

By:
Dr. Terry L. Maris
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For more than four decades the people of the United States and Cuba have existed in virtual ignorance of each other. A series of policy decisions by both governments has effectively isolated each country from the other, both culturally and commercially. In the spirit of constructive engagement a course in Cuban Culture and Commerce was created for university business majors. This paper describes an example of "peace through commerce" in which a combination of traditional and nontraditional pedagogical techniques was employed in order to create conditions favorable to the acquisition of knowledge of, and the enhancement of cross-cultural sensitivity to, Cuba.


Keywords: Cuba, business, constructive engagement, peace through commerce
Stream: Community, Culture, Globalisation
Presentation Type: Virtual Presentation in English
Paper: A paper has not yet been submitted.

Dr. Terry L. Maris

Executive Director, Center for Cuban Business Studies, Ohio Northern University
UNITED STATES

Dr. Terry Maris is the founding Executive Director of the Center for Cuban Business Studies at Ohio Northern University. Previously he served as an academic dean for 20 years. Prior to entering academe Dr. Maris was a U.S. Army officer and subsequently a management consultant. He has traveled to nearly 70 countries as a speaker, lecturer, researcher, and advisor. Under license from the U.S. Treasury Department, he has visited Cuba frequently to meet with Cuban faculty, administrators, and students; Cuban and U.S. government officials; enterprise managers; and foreign government and commercial executives.

Ref: L06P0027